TAG Heuer Asia Strategic Marketing Plan

Executive Summary attach Heuer Hong Kongs scheme is to serve the upmarket sports watch market. It leave trespass on the timekeeping technology and mug values. There is an untapped likely market that desires high-quality, stylish goods, that want the watch to modus operandi both(prenominal) success and single(a) achievements from competitiveness. It is TAG Heuer Hong Kongs intention to shekels market share in the Hong Kong upscale watch market. The side by side(predicate) goal is to word form mug image and shuffling right through selling. To accomplish this, TAG Heuer will allocate come out of its bud draw in to advertising and usual relations activities. The initial harvest-time lines will be modern, simple watches, targeting both male and female. The set strategy will be found upon using prestigiousness pricing. The upscale watch market in Hong Kong is in a emersion period, so now is an standard time for establishing a grade water positioning. After successfully establish a establish positioning, TAG Heuer will put one across it the china market. Upon successfully make the Hong Kong market and entering the China market, TAG Heuer will dupe its initial investment and parceling of resources to the maximum potential. I. SITUATION ANALYSIS SWOT Analysis Strengths          al-Qaeda sports watchmaker         TAG Heuer is already an schematic brand in the due west and some Asian countries.

TAG Heuer Hong Kong can leverage on its international brand awareness         Strong positioning as The prestigiousness Sports Watch in the West         Commitment to invest in its local anesthetic marketing and advertising campaigns despite the frugal recession         Subsidiary in Hong Kong to swan brand guardianship and build closer relationships with customers vulnerablenesses         No fall positioning in Hong Kong - deprivation of differentiation from competitors         Hong Kong consumers do not perceive how the attributes of sports can besides demonstrate own(prenominal) status and achievements         Weak distribution of product noesis due to limited advertising channels         Lack of advertising... If you want to get a full essay, set it on our website: Orderessay

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